Tuesday, December 21, 2004

Forgot the Christmas cards again?

- do not fear. You'll be thrilled to know that finally, thanks to a real artist, sending interactive e-cards won't make people think you're a cheapskate, nor will it make you look cheesy!

Jacquie Lawson has done something incredible. She has created a subscription based e-card service for those in need of a proper card to send for special occasions: there is NO advertising, no promises of freebies or anything else. Don't be fooled by the unclean website design. The cards are delightful - surf through her site and click on the previews of those cards - you'll want to subscribe in a snap!

Especially if you (like me..) haven't done your Christmas card duty...

I'm so curious about her business model. She has managed to give her customer a feeling of something exclusive: her subscription renewal rate is 70 %. That is a high number, given that there are only 47 cards on her site, each card cannot be sent to more than some ten thousand people, and she only adds about 10 new cards every year.